THE IMPORTANCE OF REGIONAL AND TRADITIONAL PRODUCTS IN THE DEVELOPMENT OF RURAL AREAS AND CREATING THE IMAGE OF THE POMERANIA REGION

Abstrakt

The study focuses on identifying the essence and importance of traditional and regional pro-ducts in the context of rural development and shaping the image of the region. The subject of research was presented on the example of the Pomeranian region (Pomerania voivodeship and West Pomerania voivodeship). The work has shown that there is a reciprocal linkage
and interaction between regional and traditional products and the image of the region of origin. The production of healthy food, especially a large range of traditional products, gives the inhabitants of Pomeranian the opportunity to promote their small homeland and further socioeconomic activation.